Marketing your business can be tricky. In order for you to get the best results from your efforts, you need to put in a bit of work in advance. A little research will help you discover information on exactly how you should be promoting your company. One surefire way of uncovering helpful data is by taking a look at your target audience. Essentially, this audience is who you will be aiming for all of your marketing campaigns at. To determine who your audience is, you need to think about a few factors.

Current Customers

To begin, take a look at your current customer base. The people who are already investing in your products or services can help offer you some information on the type of person who finds your business useful. This isn’t always the best data set to go off of, however, as there are several other factors that play into your current customers. While you need to take these individuals into consideration, try not to base too many decisions on this information. You’ll need to dig a bit deeper to get the best data for your needs.


One of the best ways to get a feel for your target audience is by looking at your product or service and doing some heavy research into it. Who are the people who are most likely to purchase your product? If you’re selling the latest trendy fashion accessory, your target audience might be younger individuals of a specific financial background. By understanding the people most likely to invest in what you offer, you can identify your audience and craft marketing initiatives that resonate with them and cause them to make a purchase.


Your competitors can also provide you with invaluable data about your audience. When another company sells a very similar product as you, it can be a great opportunity for you to learn more about their customer base. An established company will have spent a lot of time cultivating a brand and discovering ways to keep customers loyal. Observe who these people tend to be and see if you might be able to target this specific group of customers in your own marketing attempts. Key areas to focus on include gender, financial background, age, and occupation.

There are many ways to go about defining your target audience. The more time you put into researching your customer base, the easier it will be for you to see the results you’d like.