Did you know that Google processes almost 100,000 search queries every second? That’s more than 8.5 BILLION searches per day, according to Internet Live Stats (internetlivestats.com). When people look for products and services, and even places to live, they search the Internet.

Online marketing is key to getting the word out about your senior living community. You may be thinking, well we have a great website! And that’s a good start. But if you are looking to increase occupancy or create a waiting list, your website needs to be optimized to show up in searches.

You can figure this out in a few seconds by Googling your product or service in your city. For example, if you run a senior living community in Seattle, try Googling: senior living in Seattle. If your community shows up on the first page, you’re doing a great job. If it shows up in the three-pack congratulations!

Not showing up there? That’s fixable. Beef up your efforts in posting regular content and consistently posting to your social media pages because Google rewards sites that consistently add fresh content. Think beyond sales-type blogs and go for educational and engaging information. Over time, this will help you move up in organic rankings.

Are you using social media to your advantage? You can bet your competition is. Even if seniors aren’t on Facebook – and you’d be surprised to learn how many actually are – there’s almost 100% chance their adult children are.

In addition to posting fresh, meaningful content and developing social media strategy, there are other ways to optimize your site to help you rank higher on Google search results. Check out our Free Online Marketing Guide at greenspringmarketing.com for tips.