When you promote products or services online, you compete with multitudes of other people who have the same goals. What sets you apart from the rest is your personal brand. Consumers are drawn to posts in which writers manifest authority...
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Social proof, also known as informational social influence, is a psychological theory positing that in uncertain situations, people look to others around them to decide what to do. Businesses can use this phenomenon in marketing strategies in numerous ways. Here...
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Becoming an effective content marketer means creating quality content on a regular basis. Once a week won’t cut it when it comes to brand development, and content creation needs to become a priority. Fortunately, there are things that you can...
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A sales cycle is never a static thing. It will always vary depending on who is doing the selling and who is doing the buying, but at its very basic level, a sales cycle is just a series of trackable...
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You might never have heard of CAN-SPAM, but it could still have a serious impact on your business. CAN-SPAM is the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, and it was passed in Congress for the...
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